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Bargain Booze : ウィキペディア英語版
Bargain Booze

Bargain Booze is a chain of off licence stores, that operates in the United Kingdom. Established in 1981, it has since grown to 611 stores,〔 and has opened the ''Bargain Booze Select Convenience'' store franchise.〔(【引用サイトリンク】title=Who We Are )
==History==
The company originates from a wholesale wine and spirits business, founded by Allan Whittle & Robert Mayor.〔 In 1981, they opened their first retail outlet in Sandbach, Cheshire.〔(£65m Deal for Bargain Booze - Manchester Evening News )〕 The first Bargain Booze franchise opened in 1988, and was the first time the "Bargain Booze" fascia was used.〔("Bargain Booze Has Stiff Challenge" - The Birmingham Post (England), January 17, 2006 | Questia, Your Online Research Library )〕〔(Winning 'marriage of convenience' - Off Licence News - The Voice of Drinks Retailing )〕
In January 2000, Whittle & Mayor sold the company to BWG Foods. In July 2002, BWG was bought out by Electra Partners.〔 A management buyout backed by a private equity firm, ECI Partners, took over the company for £63.5 million in 2006.〔(Bargain booze at the double - Manchester Evening News )〕 Until July 2013, ECI remained the majority shareholder, when the company floated on the ''Alternative Investment Market'' (AIM). With the collapse of First Quench Retailing, whom owned Threshers in November 2010, Bargain Booze became the largest off licence chain in the United Kingdom.〔
In September 2013, the company acquired the Wine Rack chain, an off licence chain that specialises in retailing wine, with its 22 outlets mostly located in London & South East England.〔(Bargain Booze owner buys Wine Rack as it expands into south of England | Business | theguardian.com )〕 In December 2013, the company launched its first television advertising campaign.〔(Bargain Booze festive campaign offers free Scotch egg to all customers on Christmas Eve | The Drum )〕

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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